Photo courtesy EvilMadScientistLabs

The black mark on the PCB and header indicate pin #1. You can trace the wires to correllate the pins of the chip to the pins of the header and verify for your self that this breadboard is correct.
Exercise: Verify the pinout for this target board

To learn how to make a 'target board' that lets you program AVRs (in particular, said ATtiny2313) please visit EvilMadScientistLab's tutorial. Its quite easy and will cover some of the same material.

Now that you know how programming works, its time to chose your weapon programmer.